Internet Marketing
Let us drive customers and acquisitions to your Website via our Internet marketing strategies. Our clients experience a continual return on investment with the various online marketing programs we offer.
Through social media marketing, media buying, search engine optimization and lead generation, we deliver the positive results your Web site needs to thrive in the growing marketplace. In addition:
Online Ad Campaigns
IMG Networks strives to ensure your Website receives the targeted traffic it deserves. Using our proven methodologies and award-winning third party ad-serving technology, IMG Networks team of Internet marketing gurus will bring you a great return on investment. We bring your site to the top through enhanced campaigns, bringing maximum results! Our goal is to ensure that the traffic we bring to your Website converts into sales. And, that you'll be requesting to increase your monthly advertising campaign.
E-Mail Marketing
In today's complex world, e-mail marketing is one of the best, fastest, and most cost effective ways of reaching and attracting new customers. With consumer response rates 3 to 5 times higher than traditional, offline promotions, it's no wonder that e-mail marketing is growing faster than most other advertising mediums.
At IMG Networks, we pride ourselves in developing high-impact, performance-based e-mail campaigns. We continually test offers, creative treatments, and lists to obtain the maximum number of new customers at the lowest possible cost. We in turn apply this knowledge to each and every campaign we work on. Our capabilities include:
- Select targeting (age, gender, location, HHI, interests, etc.)
- Campaign testing and optimization
- Design and implementation of emails
- Text, HTML, and Rich Media Campaigns
Search Engine Optimization (SEO)
Our Web marketing team excels at getting our clients great search engine rankings. We optimize Web sites using search engine optimization techniques that have lasting effects. Recognizing that recent studies have revealed that over 80% of Web traffic utilizes Google or Google-powered search engines, we use Google as our benchmark for all search engine optimization campaigns.
Our search engine optimization experts have developed revolutionary ways of presenting a Web site's content to search engines. These methods break away from most traditional development protocols, without having to hide any content or use tactics that are frowned upon by the search engines.
Pay Per Click Advertising
Pay Per Click search engine placement is the only guaranteed way to hold top placement in the search engines. Anyone who has the budget and is willing to spend what it takes to be #1, can be. These results are immediate and will bring targeted traffic instantly.
We have experience in establishing and maintaining effective cost per click campaigns on all of the major search engines. Our specialists will give you an analysis of your keywords and competitors and determine which Pay Per Click engines could be the key to driving increased, targeted traffic to your Web site. We will also study your return on investment by each keyword to better optimize your campaign and maximize your marketing value.
Link Building
The major search engines, including Google, now track the number of incoming links to a Web site in order to determine the Web site's popularity. The Web site's popularity is then given a corresponding Page Rank , which is used to help determine search engine rankings. A high Page Rank will not guarantee you top placement, but it is a very important factor to achieving good rankings.
Our Web marketing team finds and establishes alliances through link submissions and link purchasing which generate strong link popularity and Page Rank. We can find industry related, but non competitive, Web sites that will welcome your URL to their Web site, thus boosting your Page Rank and increasing your search engine rankings.
E-mail Newsletters
Targeted HTML E-mail newsletter campaigns are one of the easiest and lowest priced ways to increase customer retention and repeat sales by keeping in touch with your existing customer base. Anytime you have a new product or service available through your Web site, you can let all of your customers know about it. It's as easy as sending an email!
Our designers can develop HTML E-Mail newsletter templates that keep in line with the theme and branding of your Web site. At the same time, our Web marketing team can help you generate targeted messaging for the content of your newsletters.
Reporting and Analysis
Perhaps the most important part of any Web marketing campaign is accountability. In an industry filled with promises of traffic and transactions, it is critical that you work with a company that you can trust to provide you with the information that you need to track your campaign.
We provide such resources to all of our clients involved in a Web marketing or search engine optimization campaign. This information can be difficult to follow, which is why our Web marketing experts are always available to help with detailed analysis of a campaign.
